Before any form fill, phone call, or sale can be completed, an individual must first pass through several phases of a conversion funnel. A conversion funnel is a marketing tool that helps us illustrate the critical phases in the customer journey leading up to and following the point of sale, or conversion.
Building a digital marketing strategy without a clearly defined conversion funnel is like travelling without a map. With data and analytics servicing as our GPS, we can effectively outline the conversion funnel and use it to understand where we want to go, and what are the main steps to getting there.
We design digital marketing strategies that are focused on building, optimizing, and scaling your brand’s unique conversion funnel.
We start by getting to know the ins and outs of your brand, so that we can effectively map out the path to reaching your business goals. Whether you’re looking to launch a new business, cross over into international markets, or scale your market share, our team has the strategic expertise to get you there.
Then, we focus on implementing different performance marketing tactics at each of the core stages of the conversion funnel. We create touch points with potential customers throughout their online customer journey, turning leads into clients, and clients into brand advocates.