Every customer journey starts with awareness. Your business may be the next best thing since sliced bread, but if your audience is not aware that your product or service exists, they can never become a customer.
Display ads are a great way to to increase your brand awareness, and encourage Top of Mind amongst interested audience segments. Your display marketing strategy can include banners, graphics, and videos that appear on various places in the web through what is called a display network. And since these display networks use a PPC model, instead of paying for space, you only pay for clicks.
But not all clicks are equal. You want clicks that will translate into concrete results, like sales or leads.
Through strategic campaign management, we can control who is seeing your ad, when it appears, and where it appears, so you can hone in on more qualified viewers. By layering different targeting strategies, we can create audience segments, and show different ads to different users based on their location, demographics, interests, or even their previous interactions with your website- also known as retargeting. This makes display ads a critical component of your digital marketing strategy, from the first moments of awareness until the final conversion.